This is the first in a series of posts sharing what we are learning in trying to launch a spiritual movement through digital channels.
Recently a group of missionaries gathered in Southeast Asia to discuss the progress of the gospel among the world’s university students. They identified 63 countries where they did not have any missional activity. Since we are interested in launching spiritual movements over distance via digital channels we saw an opportunity to test our theory.
In the spirit of this video we wanted to start, learn, tweak, and restart as fast and much as possible.
Here is what we did for version 0.1 which occurred over a 6 day period in early September.
STEP 1 – DECIDE YOUR DESIRED OUTCOME
For this first iteration, we wanted to (a) learn and (b) see if we could actually launch a ministry.
STEP 2 – SELECT YOUR AUDIENCE
Many mission campaigns start with evangelism. In this case, we skipped to the end and looked for those God is preparing to spiritually lead. As well, we consulted with regional leaders and asked which countries of the world we should engage. It came down to three countries in Western Europe and three in the Caribbean (quite a diverse audience, huh?).
STEP 3 – FIND YOUR CHANNEL(s)
Since most university students around the world are on Facebook, we decided to select one channel – Facebook ads.
STEP 4 – INVITE CLEARLY
Our Facebook ads asked Christian students in these 6 countries if they wanted to proclaim Jesus on their campus. If so…just click.
STEP 5 – MOVE TO ACTION
Upon clicking, the person was taken to a landing page that offered a 7 week email series on the basic skills of starting a ministry on a campus.
STEP 6 – EVALUATE
As you can see, there are a few steps and a lot of things that can (and did) break along the way. In my next few posts, I will take it step-by-step and share what we did, how we succeeded/failed, and what we changed for Version 0.2.