LIVE LEARNING: Show me the numbers!

This is the fifth in a series of posts sharing what we are learning in trying to launch a spiritual movement through digital channels. To catch up, start with Part 1.

We are finally getting to the good stuff in this series.  Enough talk of what we wanted to do, it is time to hear what we did and how it went.

In this first video we will look at how we set up Facebook ads that engaged Christian college students in Norway.  You can use this as a tutorial if you want to set up ads in your context.

http://www.youtube.com/watch?v=orUApCGCn6I

In this video we take a look at what happened after we ran the Norway ad.  This can also serve as a tutorial for how to read your own Facebook ad reports.

http://www.youtube.com/watch?v=28VHecHHZ-0

Overall, for the 3 Western Europe and 3 Caribbean countries, this is what we saw happen.  Pretty good for $100. The next step, though, is to work on how to continue contact and coaching with those who are interested because our greater desired Outcome is launched Spiritual Movements. More on that in the next post.

Results Graph

Please join us in praying for the 6 (only 5 shown on graph) that completed the email series.  Ask God to encourage them to take specific steps of faith to love, lead, and launch a movement of Christ followers.

Question: How could you use a targeted campaign like this one to surface potential Key Volunteers within your audience? If you were given their attention, what would you invite them to be a part of?

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