Communication / How to write a good Indigitous blog post

How to write a good Indigitous blog post

leonid pasternak

One of the ways in which you can connect with others on and share your ideas is by submitting a blog post. All members can submit a post, which will then need to be approved by an administrator. Everyone has a different writing style and should write in their own unique voice. However, here are some general guidelines for creating a good blog post.

To whom are you writing? Use the 3 channels of users. has 3 channels: Leaders, Specialists, and Generalists. Before writing a blog post, you should know your target audience, including which of those 3 channels is relevant.

Indigitous channels

Which interest does this target? Use the interest selector. has 4 categories — Strategy, Communication, Visual, and Development — as well as 16 interests — Marketing, Branding, Discipleship, Leadership, Tools, Writing, Social Media, Social Listening, Design, UX/UI, Photography, Film, Programming, Gaming, Mobile, and Web Design — nested within those categories. Any blog post should relate to at least one of those interests.

Indigitous interests

What purpose does the blog post serve?

The blog portion of serves the same purpose as the apostles, prophets, evangelists, shepherds, and teachers listed in Ephesians 4:12, “to equip the saints for the work of ministry, for building up the body of Christ.” Everything posted should help equip the saints in one way or another. Following are a few examples of ways in which each channel can be equipped with a blog post (not an exhaustive list):


  • Learn a new evangelism strategy or a way to fine-tune their own strategy
  • Get feedback on a strategy they have been using
  • Become encouraged through stories of successful outreach
  • Get advice for leadership and discipleship


  • Learn a new tool or technique that can increase their effectiveness in creating missional resources
  • Become encouraged through stories of the things they create making a difference for the Kingdom
  • Find out about an upcoming event that interests them
  • Learn about a project they would like to join


  • Exhortation: If you can use your phone, you can share your faith
  • Learn practical steps to make sharing their faith easier and more comfortable
  • Encouragement through stories of successful outreach
  • Find tools for evangelism and discipleship
  • Info on campaigns that they can join (i.e. Global Outreach Day, Worldwide Day of Prayer)

A little about style

You are encouraged to write in your own narrative voice, rather than trying to sound like Indigitous. Your post should sound like you and no one else. Still, here are some stylistic tips that can increase engagement (watch Justin Stowell’s Session on Writing for the Web for more tips):

Make the content scannable

Readers on the Web tend to scan content quickly to determine whether it’s worth the time to read. That means the following are vital:

  • Informative blog title
    • Tells them what they should expect to find when reading the post
  • Catchy photo
    • Should be intriguing and personal (what does the image make you feel?)
  • The first two sentences must hook the reader. Make them count!
  • Use subheadings and pull quotes to make content stand out and break up long blocks of text
  • Use bulleted or numbered lists

What do you want the reader to do?

Okay, they have read your post. Now what? Each post should have a call to action. What do you want them to do? Try a new tool? Share their experience? Develop a new strategy? Make that clear within the post.


The ideal post should be between 250-750 words. If it’s longer than that, consider breaking it up into a series of posts. In addition, videos longer than 2 minutes tend to get little engagement. Try to edit long videos into a short “best of video” or break it into a series of videos.

Don’t worry. We have an editor.

A lot of people have a story they want to share but don’t want to write a post because “I’m not a writer.” That’s okay. That’s why Indigitous has an editor. If you’re not confident in your writing ability, simply submit a draft and let us do the hard work of editing it to meet the above standards.

We would love to hear from you. Make the blog your own and share with the Indigitous tribe.