The Church has decades of history in traditional media campaigns using a broadcast approach, ‘pushing’ content out to large audiences.
The game has changed with the advent of new media paradigms, especially social media. Social media is the primary way most people on earth engage with media content. It is no longer enough to tell the story you want to tell over traditional media or social media channels and hope that you will connect with an audience.
We must learn to shape our strategies and our content to ‘pull’ people into conversations. We need to learn how to connect with audiences that filter and search for the stories they want to hear, based on their interests and desires. This requires a radical re-thinking on our part! We need an approach that can foster deeper connections and make “disciples who make disciples” to saturate a culture.
The Foundations of Media Strategy course from Missions Media U (MMU) provides a foundational overview of field-driven media strategy philosophy and encourages and equips missional people and teams to develop an intentional outreach strategy using new media.
The Foundations of Media Strategy course is a five-week course that begins on February 16. It includes live classroom sessions, learning via an LMS, and independent work. To learn more and register go to: http://www.missionmediau.org/courses/foundations-of-media-strategy/.
Editor’s note: Media Mission University is a ministry of our friends at the Visual Story Network. Clyde Taber is Director of the Visual Story Network.