A Thoughtful Moment on Google Analytics
Update: If you missed this Indigitous Session or need to rewatch it (we know it was a lot of information to digest), view the video below.
In order for your ministry to be at its best, you need to be able to measure the effectiveness of your website, software, or app. Google Analytics is a great tool for measuring performance, but only if you actually know that those numbers mean.
Karl Udy, resident Indigitous analytics expert, guides you through the different analytics available to you, how to interpret them, and how to determine what to focus on. Don’t worry if you’re not a numbers person, though. Analytics don’t need to be complicated; Karl offers a practical approach to Google Analytics that anyone can use to improve ministry results.
Karl has been working in the ministry for more than 20 years and is the go-to guy in the Indigitous tribe any time Google analytics are needed for GodTools, Indigitous.org, WatchThinkChat, and more. Prior to that, Karl served as a research analyst for the Ministry of Education of New Zealand.