You’re walking along a tree-lined street in Islamabad just after a light drizzle, the Margalla Hills barely visible through the soft mist.
The city feels quieter here, calmer than what people expect from Pakistan. Almost like it gives you space to breathe.
You stop at a bench, open your phone, and start scrolling through TikTok while waiting for a friend. Most of what you see is familiar: recipes, aesthetic study spaces, travel vlogs, and clips from last night’s cricket match. Then a soft-spoken video appears. It’s someone sharing how they’ve been praying for clarity in a confusing season.
You’re not sure why, but the message lingers. The breeze is cool, the street is still, and for the first time in a while, you feel a whisper of peace that doesn’t come from the city’s calm, but from something deeper.
Faith & Tech by the Numbers
Pakistan is a nation defined by its vibrant culture, resilience, and breathtaking scale. It is also one of the world’s most critical mission fields, presenting a digital opportunity.
Percentage of people identifying as Christians out of Pakistan’s total population
Percentage of Unreached population of Pakistan
It is home to 253,255,000 people, and according to the Joshua Project, only 1% identify as Christian. A staggering 250,761,000 people or 99% of the population remain unreached with the gospel.
Total internet users in Pakistan over time
Pakistan internet access compared to global average
Most used social media platforms in Pakistan
Estimated Digital Overview
- 116 million internet users in Pakistan in January 2025
- 45.7 percent of the total population uses the internet
- 66.9 million active social media user identities
Where People Gather Online
- TikTok 66.9 million
- YouTube 55.9 million
- Facebook 49.4 million
- Snapchat 37.5 million
- Instagram 18.8 million
- LinkedIn 15.0 million
- Messenger 12.6 million
- X 1.99 million
The staggering fact is this: while only 1% of the population adheres to the Christian faith, over 116 million people or nearly half the country, are accessible online. The digital landscape isn’t just a communication channel; it’s the most widely accepted and, for many, the safest public space to encounter new ideas.
Trending Topics in Pakistan
Pakistan’s 2024 Fashion Scene Blends Traditional Heritage with Modern Styles
Pakistani Trio AUR Collaborates with Zayn Malik
Political Protests Turn Islamabad into “Container City”
The year 2024 saw Pakistan’s capital, Islamabad, nicknamed “Container City” due to repeated political protests and road blockages, primarily organized by the opposition party, Pakistan Tehreek-e-Insaf (PTI). These continuous disruptions, marked by major roads frequently sealed off with shipping containers, severely disrupted daily life for residents and businesses.
The overall effect has been a negative impact on the economy, with estimates indicating daily losses in the hundreds of millions of dollars due to lost productivity, security expenses, and damage to public infrastructure, underscoring the deep political instability gripping the nation. For Christians, persistent political instability and economic damage is critically important as it directly impacts their security, livelihood, and the mission of the Church.
Arshad Nadeem’s Historic Gold
Pakistan’s Arshad Nadeem became the country’s first Olympic gold medalist in 40 years, achieving a historic victory in the javelin throw. Upon his return to Lahore on August 10, the 27-year-old athlete was met with massive national celebration.
Thousands of jubilant citizens chanted his name, waved the Pakistani flag, and accompanied him in a raucous convoy back to his village near Mian Channu, Punjab, where he was greeted with flower garlands and rose petals. The reaction highlights the immense national pride and unity sparked by his success.
This news, though focused on sports, is deeply relevant to the small Christian community in Pakistan as it provides a rare moment of national unity, shared hope, and celebrated excellence in an otherwise politically and economically turbulent country.
Pakistan: A Strategic Opportunity for the Gospel
Behind every trend is a person. Someone scrolling through their phone hoping for guidance, distraction, or connection.
Here’s the opportunity:
- Millions of Pakistanis are online late at night, watching videos alone where curiosity is safe.
- TikTok opens doors to short, powerful messages that people can encounter privately.
- YouTube allows seekers to explore longer stories of faith without pressure.
- Facebook groups create hidden spaces for community, support, and prayer.
And in a nation where conversations about Jesus can sometimes feel risky, digital spaces become bridges quiet, gentle, and personal.
The need is undeniable: 99% of Pakistanis remain unreached. But the digital potential is just as undeniable: 116 million people are already online.
An Invitation
We believe that technology is the most effective way to share the hope of Christ with the over 250 million unreached people in Pakistan.
Are you skilled in creating short-form video? Are you fluent in Urdu or Punjabi? Do you have a passion for graphic design, video editing, or private digital discipleship?
If you are interested in using your skills to help share the Gospel with people across Pakistan through digital platforms, we would love to hear from you.