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Imagine this, you are grabbing your favorite pad Thai for lunch. You might even be posting it on your Instagram—just like 19.1 million people do in Thailand every single day. 

But here’s the reality: while Thailand is digitally connected, over 61.6 million people in the country have never heard the Gospel according to the Joshua Project.

Faith and Tech by the Numbers

According to the recent statistics from datareportal.com, napoleoncat.com and Joshua Project as of January 2025:

Percentage of people identifying as Christians out of Thailand’s total population

Percentage of Unreached population of Thailand

There are 71.85 million people in Thailand but only 1,311,396 (1.83%) identify themselves as Christians. Of the remaining population, there are still 61,643,000 (86%) of the population that are unreached or have little to no access to the Gospel.

Total internet users in Thailand over time

According to Datareportal from the year 2021 to 2025, there has been a steady increase of internet users for the last five years totaling 65.4 million internet users in Thailand.

Most used social media platforms in Thailand

As of January 2025, there are 51.0 million active social media users in Thailand with Line as the most used messaging platform and Facebook as the most used social media platform.

  1. 49.10 million Thais are on Facebook (82.8% of the population)
  2. 35.55 milliion use Messenger 
  3. 18.75 million are on Instagram
  4. 44.38 million are on TikTok
  5. 14.68 million use X
  6. Over 56 million use LINE Messaging App, Thailand’s main messaging platform.

Number of hours in a day most Thai’s spend on the internet

According to the Datareportal 2024 report, Thais spend an average of 7.54 hours online daily—*with 5 hours on mobile phone.

Thailand Internet Access compared to Global Average

Ninety-one percent of the population of Thailand has internet access, which is significantly higher than the global average of 67.9%. This indicates a high level of digital connectivity in that area.

What is the opportunity in LINE conversations, Facebook groups, Instagram stories, Messenger chats, and trending discussions? How can we help people to discover Jesus?

Trending Topics in Thailand in 2024

People engage with content that feels relevant. Here are some of Thailand’s top trending topics in 2024:

The “Moo Deng” Phenomenon (205M+ engagements)

(Photo credit: Thai Culture to the World Facebook)

Butter Bear (137M+ engagements)

(Photo credit: mamirosebangkok.com)

Olympic Spirit (172M+ engagements)

(Photo credit: thaitradeusa.com)

“Mutelu”

(Photo credit: nationthailand.com)

What is the Mutelu Trend?

According to a survey done by social media data expert Zanroo, Thai Gen Zs are increasingly interested in belief-related topics or “Mutelu” in social media. Popular topics online include fortune telling, make-up and fashion to increase one’s luck, and products and services that help one find a soulmate. The term was derived from an Indonesian horror film “Mutelu: Occult War”

Data also shows a total of 3.91 billion engagements related to Mutelu topics in Thailand—reflecting a significant interest in spirituality among Thais.

Sharing the Gospel in this Digital Age

The digital age is full of opportunities to reach people in the right time, right place with the message of Jesus’ love. Thailand is no exception. There is always something you can do to help more people in Thailand to discover Jesus.

Take a Next Step

If you are interested in helping people in Thailand to discover Jesus, we’d love to hear from you.

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Reference List:

  1. Joshua Project. (n.d.). Thailand. Joshua Project. Retrieved February 7, 2025, from https://joshuaproject.net/countries/TH 
  2. Data Reportal. (n.d). Digital 2021 Thailand. Data Reportal. Retrieved February 25, 2025, from https://datareportal.com/reports/digital-2021-thailand.
  3. Data Reportal. (n.d). Digital 2022 Thailand. Data Reportal. Retrieved February 25, 2025, from https://datareportal.com/reports/digital-2022-thailand.
  4. Data Reportal. (n.d). Digital 2023 Thailand. Data Reportal. Retrieved February 25, 2025, from https://datareportal.com/reports/digital-2023-thailand.
  5. Data Reportal. (n.d). Digital 2024 Thailand. Data Reportal. Retrieved February 25, 2025, from https://datareportal.com/reports/digital-2024-thailand.
  6. Data Reportal. (n.d). Digital 2025 Thailand. Data Reportal. Retrieved February 25, 2025, from https://datareportal.com/reports/digital-2025-thailand.
  7. NapoleonCat. (n.d.) Social media users in Thailand. NapoleonCat. Retrieved February 7, 2025, from http://napoleoncat.com/stats/social-media-users-in-thailand/2025
  8. Nation Thailand. (September 27, 2024).  Gen Z most interested in faith economy: Survey. Nation Thailand.  Retrieved February 7, 2025, from https://www.nationthailand.com/news/general/40041853